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A broad market definition includes all potential substitute products.
Cat
A small domesticated carnivorous mammal with soft fur, a short snout, and retractile claws, often kept as a pet or for catching mice.
Road Construction
The process of building, maintaining, and repairing roads, including activities such as excavating, paving, and installing traffic management systems.
Navigate
To plan and direct the path or course of something, especially by using instruments or maps, or metaphorically to find one's way in life or a complex situation.
Positive Reinforcement
A method in behaviorism used to increase the likelihood of a particular response by following it with the addition of something pleasant or rewarding.
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