Forward-Looking Marketing Metrics Are Particularly Important Because ________

question 12

Multiple Choice

Forward-looking marketing metrics are particularly important because ________.

• A)they focus on the past performance of a company
• B)they are leading indicators of a business's future performance
• C)they include both customer metrics and competitiveness metrics
• D)they allow a business to measure the revenue per customer
• E)they are more advanced product-market metrics for companies that are dealing with pricing issues

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Definitions:

Sales Promotion

Direct inducements offering added value or some other incentive for buyers to enter into an exchange.