Net Marketing Contribution Equals ________

question 6

Multiple Choice

Net marketing contribution equals ________.

• A)(volume/margin per unit)- marketing and sales expenses
• B)volume x margin per unit x marketing and sales expenses
• C)(volume x margin per unit)- marketing and sales expenses
• D)(volume x marketing and sales expenses)- margin per unit
• E)(margin per unit/volume)- marketing and sales expenses

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Definitions:

Subliminal Perception

The process by which stimuli are presented below the threshold of conscious awareness, potentially influencing thoughts, feelings, or actions without the person being aware of it.

Nisbett & Wilson

Refers to the research by psychologists Richard E. Nisbett and Timothy D. Wilson on human judgment, decision-making, and reasoning, highlighting the limited awareness of the processes underlying these activities.

Influences

Factors or forces that affect the behaviors, opinions, or development of individuals or outcomes.

Heroin

An opioid drug derived from morphine, highly addictive, and used illicitly as a narcotic producing a euphoric effect.