The Net Marketing Contribution and Marketing and Sales Expenses of a Business

question 19

Multiple Choice

The net marketing contribution and marketing and sales expenses of a business are $2 million and $725,000,respectively.Calculate the margin per unit if the business produces 100,000 units.

• A)27.2%
• B)13%
• C)31.6%
• D)8.9%
• E)22%

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Definitions:

Program Development

The process of creating, designing, and executing plans or projects aimed at achieving specific objectives, often within organizational, educational, or community contexts.

Demand Estimation

The process of determining the likely quantity of a product or service that consumers will purchase at different price points, within a specific time period.

Action Steps

Specific, detailed activities or tasks that must be completed to achieve a particular goal.

Objectives

Are specific results usually expressed in measurable indices that someone wishes to achieve and may relate to the individual, a group, or the whole organisation.