Owning the Marketing Plan,a Force That Contributes to the Successful

question 56

Multiple Choice

Owning the marketing plan,a force that contributes to the successful implementation of a marketing plan,involves ________.

• A)developing and using detailed action plans
• B)using an adaptive rollout
• C)using feedback measurements
• D)promoting the business-as-usual routine
• E)adapting to changing market conditions

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Definitions:

Influence Tactic

describes methods or strategies used by individuals or leaders to persuade or convince others to follow a particular course of action.

Frequently

Occurring or happening at short intervals or regularly.

Coercive Power

The ability to control others through the threat of punishment or negative consequences.

Influence Tactics

Strategies or methods used by individuals or groups to alter the behavior, attitudes, or opinions of others in a desired direction.