When Assessing the Current Situation in the First Step of a Marketing

question 1

Multiple Choice

When assessing the current situation in the first step of a marketing plan,it is recommended that one ________.

• A)avoids making assumptions of any kind
• B)eliminates areas that lack factual data from the purview of the plan
• C)utilizes only concrete facts about the future projections and performance gaps
• D)generates estimates based on knowledge and experience to be modified in the future
• E)substitutes the data of current performance by that of the projected performance in the plan