Which of the Following Statements Is True with Regard to a Percent-Of-Sales

question 40

Multiple Choice

Which of the following statements is true with regard to a percent-of-sales marketing and sales budget?

• A)It works by implementing a harvest strategy that requires more than the normal percentage of sales to achieve share and sales objectives.
• B)An aggressive growth strategy in this budget slowly reduces marketing and sales expenses as a percentage of sales while market share is harvested over time.
• C)The cost of customer acquisition and retention is the primary determinant of the budget and resource allocation under this approach to budgeting.
• D)It focuses on previous experience,but it could vary from past experience depending on the nature of the strategic market plan.
• E)It specifies each marketing task and the amount needed to accomplish it,given a particular strategic market plan and the task-related marketing mix strategies.

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Definitions:

Criticized Aspect

A feature or part of something that is singled out as problematic and subject to judgment or disapproval.

Doctrine

A set of beliefs or teachings that are held and promoted by a religious, political, social, or other group.

Calculating Pleasure

The process of assessing the value of pleasure or happiness that an action may bring, often discussed in the context of ethical theories like utilitarianism.

Hedonistic Calculus

A method proposed by utilitarian philosophers for evaluating the moral worth of an action based on the amount of pleasure or pain it is likely to produce.