A Close Examination of Profitable High-Share and Profitable Low-Share Niche

question 47

Multiple Choice

A close examination of profitable high-share and profitable low-share niche businesses reveals only two areas of commonality: relative sales force expense and ________.

• A)relative price
• B)product breadth
• C)relative product quality
• D)relative advertising
• E)product depth

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Definitions:

Business Processes

A set of structured activities and tasks carried out by an organization to produce a specific service or product or to achieve particular business objectives.

Organization

An entity comprising multiple people, such as a company or association, structured to achieve specific goals or tasks.