Which of the Following Statements Is True About a Reduce-Market-Focus

question 38

Multiple Choice

Which of the following statements is true about a reduce-market-focus defensive strategy?

• A)It involves introducing new lines of products.
• B)It requires an increase in the marketing budget.
• C)It will likely lead to lower levels of profitability as a percentage of sales.
• D)It is most appropriate when a business has the resources to invest in protecting its current share position.
• E)It involves trimming market share in an effort to improve profit performance.

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