Norton Has Determined That Along the Share-Development Path,his Business Should

question 19

Multiple Choice

Norton has determined that along the share-development path,his business should perform at an 85% level of product awareness,76% in product preference,68% in product availability,and 92% in rate of purchase.If the share potential index for Norton's business is 25%,at what level of purchase intentions should his business perform?

• A)55%
• B)97%
• C)83%
• D)74%
• E)62%

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Definitions:

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