Victor Has Determined That Along the Share-Development Path,his Business Should

question 58

Multiple Choice

Victor has determined that along the share-development path,his business should perform at a 90% level of product awareness,75% in intentions to purchase,75% in product availability,and 65% in rate of purchase.If the share potential index for Victor's business is 30%,at what level of product preference should his business perform?

• A)52%
• B)60%
• C)73%
• D)91%
• E)82%

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Definitions:

Electric Company

A business entity that produces, transmits, and distributes electricity to consumers and businesses.

Demand Curve

A chart that illustrates the connection between a product's price and the quantity that buyers are prepared to buy at different price levels.

Microsoft

A multinational technology company known for its software products like Windows operating systems and Office productivity suite.

Imperfectly Competitive

A market situation where individual producers or consumers have some control over the price of goods and services, contrary to perfect competition.