An Optimize Position Strategy Differs from a Harvest Strategy in That

question 17

Multiple Choice

An optimize position strategy differs from a harvest strategy in that an optimize position strategy ________.

• A)involves a conscious effort to reduce the customer base in order to reach a more profitable level of business
• B)is used to protect an attractive market position in which the business dominates with respect to competitive position
• C)is an offensive strategic market plan that seeks to improve a business's competitive position in an attractive segment of the market
• D)is used to maximize profits and cash flow as a business slowly exits a product-market
• E)is used for exiting a market by selling or closing down the business or eliminating the product

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