Which of the Following Is True About a Pulsing Message

question 60

Multiple Choice

Which of the following is true about a pulsing message reinforcement strategy?

• A)It is more expensive than maintaining a high level of awareness with traditional media.
• B)It can be used for products that are purchased more frequently at some times of the year than at others.
• C)It involves maintaining a certain level of base advertising at all times.
• D)It reduces copy wear-out due to overexposure to the same messaging.
• E)It involves increasing the message frequency just before and during the prime buying period of a product.

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Definitions:

Actual Authority

Actual authority refers to the express and implied powers that an agent has been intentionally granted by the principal in an agency relationship.

Subagent

A person authorized by an agent to perform tasks or duties on behalf of the agent's principal.

Delegate Duties

The act of assigning specific responsibilities or tasks from one person to another, often in a workplace or organizational setting.

Agency Termination

The act of ending the relationship between an agent and their principal, which can occur through mutual agreement, fulfillment of the agency's purpose, or other legal means.