SetPro Inc

question 32

Multiple Choice

SetPro Inc. ,a software firm,collects information about its marketing communication.The firm finds that 60% of the firm's target market is exposed the marketing communication,and 50% of that group is aware of the offering.Amongst the people who are aware of the offering,70% understand the message.And 60% of that group intends to purchase,and 90% of that group actually does purchase.What is the customer response index for the buying group?

• A)-1.13%
• B)1.13%
• C)11.3%
• D)90%
• E)60%

Identify different biases that can affect decision-making processes.

Describe the rational decision-making model and the significance of assistance at various stages.

Understand escalation of commitment, its causes, and effects.

Relate personality traits to the likelihood of escalation of commitment.

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Definitions:

Connective Tissue

A type of biological tissue that supports, protects, and binds other tissues together, ranging from fat and blood to bone and tendons.

Epithelial

Relating to epithelium, a type of tissue that lines the cavities and surfaces of structures throughout the body.

Glandular

Pertaining to glands, often referring to tissues or cells that secrete hormones or other substances.

Plasma

The fluid part of blood holding the blood cells in suspension, primarily composed of water and proteins.