Which of the Following Message Frequency Strategies Would Be Appropriate

question 11

Multiple Choice

Which of the following message frequency strategies would be appropriate for seasonal products,political candidates,and special events where the goal is to steadily increase message awareness over a relatively short period of time with no concern about message awareness decay after the messages stop?

• A)a concentrated frequency strategy
• B)a distributed frequency strategy
• C)a gross frequency strategy
• D)an umbrella strategy
• E)a constant frequency strategy

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Definitions:

Joint Tenants

Joint Tenancy is a form of co-ownership where property is owned by two or more parties with equal rights and upon the death of one, the property automatically passes to the surviving joint tenant(s).

Right of Survivorship

refers to a legal principle that, upon the death of one joint owner, their interest in certain types of property automatically passes to the surviving joint owner(s).

Sells Interest

The act of transferring one's ownership stake or financial interest in an entity or asset to another party.

Zoning Variance

Permission granted by a local government allowing a property to be used in a way that deviates from the strict application of zoning laws.