Calculate the Frequency If a Business with a 45% Target

question 46

Multiple Choice

Calculate the frequency if a business with a 45% target market reach produces a GRP of 270.

• A)6
• B)7
• C)8
• D)9
• E)10

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Definitions:

Slope

In mathematics, the slope is the measure of the steepness or incline of a line, calculated as the ratio of the vertical change to the horizontal change between two points on the line.

Regression Line

A line drawn through the set of datapoints that represents the best fit of the data according to a particular statistical criterion, often used in linear regression analysis.

Linear Relationship

A type of association where the change in one variable is directly proportional to the change in another variable.

Significance Level

The likelihood of incorrectly dismissing the null hypothesis in a statistical analysis, commonly represented by alpha, when it in fact holds true.