We-Move-It Inc

question 34

Multiple Choice

We-Move-It Inc.is a moving company located in Athens,Ohio.The firm has its heaviest business during the summer months.Thus,the firm maintains a GRP of 40 throughout the year and a GRP of 100 during April and May,which is the prime buying period for its services.In this example,We-Move-It Inc.uses which of the following approaches to message reinforcement?

• A)a heavy-up exposure pattern
• B)an average frequency strategy
• C)a gross frequency strategy
• D)a pulsing strategy
• E)a benchmarking strategy

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Definitions:

Tibial

Relating to the tibia, the larger and stronger of the two bones in the lower leg.

Common Fibular (Peroneal)

Referring to the nerve that wraps around the fibula bone and controls muscles on the anterior and lateral parts of the lower leg.

Axillary

Pertaining to the armpit area of the body.

Brachial

Pertaining to the arm, especially the upper arm, or an arm-like structure.