Which of the Following Is True of New Customers

question 37

Multiple Choice

Which of the following is true of new customers?

• A)They are usually the profit driver of a business.
• B)They are a company's best customers.
• C)They have no impact on the net marketing contribution.
• D)They are less likely to recommend a company's product to others.
• E)They generally buy more than retained customers.

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Definitions:

Demand Shifts Left

A demand shift left is when the demand curve for a good or service shifts to the left, indicating a decrease in demand at all price levels, often due to changes in consumer preferences, income, or substitutes.

Air Travel

The act of traveling in an aircraft, often commercially, where passengers are transported from one location to another.

Law of Demand

Economic principle stating that as the price of a good increases, the quantity demanded decreases, and vice versa, ceteris paribus.

Ticket Prices

The cost at which an individual can purchase a ticket to gain entry to an event, such as a concert, movie, or sports game.