Which of the Following Is True of Unprofitable Customers

question 51

Multiple Choice

Which of the following is true of unprofitable customers?

• A)They produce a referral value that is over three times their customer lifetime value.
• B)They are loyal customers in waiting.
• C)They buy a lot from many companies and do not have a strong preference for one over the other.
• D)They have a low desire to repurchase but are unable to move easily to another company's product.
• E)They are a result of mismanaged customer selection.

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Definitions:

Neurotic Trends

Patterns of thought or behavior that are characterized by anxiety and deemed not within the normal range of psychological functioning.

Neurotic Trends

Patterns of thought or behavior characterized by anxiety, insecurity, and irrational fears that interfere with daily life.

Compliant Personality

A personality trait characterized by a tendency to agree with others and yield to their desires or rules.

Moving Toward

A behavior pattern characterized by seeking closeness and attachment to others as a coping strategy.