The Higher the Rate of Customer Retention,the Longer the Average

question 18

True/False

The higher the rate of customer retention,the longer the average customer life expectancy and the greater the customer lifetime value.

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Definitions:

Research Evidence

Information and findings gathered through systematic investigation, used to support or refute an argument, hypothesis, or theory.

Trite Expression

A phrase or statement that has been overused to the extent that it loses its originality and impact.

Cliché

A phrase or opinion that is overused and betrays a lack of original thought.

Central Selling Point

The unique advantage or feature of a product or service that is emphasized to attract customers.