Repeat Customers Differ from Loyal Customers in That Repeat Customers

question 49

Multiple Choice

Repeat customers differ from loyal customers in that repeat customers ________.

• A)have a loyalty score between 70 and 100
• B)have a high product preference score
• C)are likely to recommend a company's product
• D)are often simply "big spenders"
• E)have low profit potential

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Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effects on the dependent variable.

Control Group

In an experiment, the group of participants that does not receive the experimental treatment, used as a baseline to measure how the other tested groups do.

Experimental Group

The subset of participants in an experiment who are exposed to the independent variable.

Secondary Research

The analysis and interpretation of existing data or information that was collected by someone else, as opposed to primary research where data is collected firsthand.