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______ Is a Form of Promotion in Which Marketers Attempt

question 96

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______ is a form of promotion in which marketers attempt to establish the identity and value of their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes,price,quality,or use of a good or service.


Definitions:

Excise Tax

A tax imposed on specific goods, services, or transactions, often included in the price of the product, like fuel, tobacco, and alcohol.

Per-Unit Basis

A method of expressing or measuring something in terms of a single unit or a fixed amount per unit.

Marginal Tax Rate

The rate at which the next dollar of taxable income is taxed, indicating how much of an additional dollar earned will be taken in taxes.

Taxable Income

The sum of money earned by a person or a business that is used to calculate the owed tax payable to the government.

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