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Companies need to be ethical to succeed in the long run.
Specialty Product
Products that are unique, high-quality, or branded, which consumers seek out and purchase with specific intention.
Discretionary Product
A non-essential good or service that consumers may choose to buy when they have disposable income, often susceptible to economic fluctuations.
Shopping Product
A type of product that consumers buy after comparing quality, price, and style from different sellers.
Convenience Product
Goods or services that are readily available to consumers and require minimal effort to purchase, such as everyday household items.
Q1: Which of the following statements is true
Q9: A firm that specializes in certain types
Q9: Which of the following is NOT true
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Q26: _ improvement refers to discontinuous change,as opposed
Q28: In the context of SERVQUAL,_ is the
Q36: Which of the following is true of
Q63: According to the Word Bank,a country's comparative