A__________consists of Dynamic Methods to Forecast Demand, Allocate Perishable Assets

question 22

Multiple Choice

A__________consists of dynamic methods to forecast demand, allocate perishable assets across market segments, decide when to overbook and by how much, and determine what price to charge different customer classes.

• A) focused factory
• B) work order
• C) revenue management system
• D) nonbottleneck work activity

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Definitions:

Marketing Planning

The process of developing strategies for promoting and selling products or services to target audiences.

Contingency Strategy

A plan developed to address potential future events or circumstances that could negatively impact operations or success.

External Strategy

A plan of action that focuses on factors outside an organization to achieve its goals.

Dynamic Strategy

A flexible, adaptive strategy that allows an organization to respond quickly to market changes, competitive actions, and external forces.