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A__________consists of Dynamic Methods to Forecast Demand, Allocate Perishable Assets

question 22

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A__________consists of dynamic methods to forecast demand, allocate perishable assets across market segments, decide when to overbook and by how much, and determine what price to charge different customer classes.


Definitions:

Strategic Value

The long-term benefit or importance of an asset, activity, or decision to an organization's overall objectives and competitiveness.

Marketing Mix

A blend of factors that can be controlled by a company to influence consumers to purchase its products. These factors typically include product, price, place, and promotion.

Logistical Services

Services that facilitate the movement, storage, and processing of goods throughout the supply chain, including transportation, warehousing, and customs brokerage.

Customer Service

The help and service offered by a business to individuals who purchase or utilize its products or services.

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