Which of the Following Statements Is True of Operations Management

question 3

Multiple Choice

Which of the following statements is true of operations management (OM)

• A) The application of the concepts and methods of OM is limited to the technology industry.
• B) OM is the only function by which managers can directly affect the value provided to all stakeholders.
• C) The activities involved in OM focus on creating value solely for external customers.
• D) OM and its principles are exclusively applicable to firms that produce tangible products.

Calculate and interpret CPM (Cost Per Thousand) for various media options.

Understand the role of repetitive exposure in advertising effectiveness.

Recognize the importance of media metrics (ratings, share points) in advertising planning.

Learn about the challenges and considerations in global advertising campaigns.

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Definitions:

Web

A system of interconnected documents and resources, linked by hyperlinks and URLs, accessible over the Internet.

Home Town

The town or city where a person was born or grew up, or where they feel a deep emotional attachment due to long term residence or personal experiences.

Business-IT Alignment

The process of ensuring that an organization's information technology supports and is in harmony with its business strategies and objectives.

Strong Alignment

The state in which a company’s strategies, activities, and resources are cohesively directed towards achieving its goals, often emphasizing a unified direction and purpose.