Which of the Following Operational CRM Technologies Does the Marketing

question 81

Multiple Choice

Which of the following operational CRM technologies does the marketing department typically use?

• A) Contact center, web-based self-service, call scripting
• B) Contact center, cross-selling and up-selling, web-based self-service
• C) List generator, opportunity management, cross-selling and up-selling
• D) List generator, campaign management, cross-selling and up-selling

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Definitions:

Sociological Approach

A way of studying society that involves understanding human behavior by placing it within its broader social context.

Functionalism

A theoretical perspective in sociology and anthropology that views society as a complex system whose parts work together to promote solidarity and stability.

Life Cycle

refers to the series of stages through which an individual, organism, or entity passes from birth or inception to the end of its life.

Social Change

The transformation over time of the institutions, culture, and structure of society.