What Maintains Customer Contact Information and Identifies Prospective Customers for Future

question 29

Multiple Choice

What maintains customer contact information and identifies prospective customers for future sales?

• A) Sales management CRM system
• B) Contact management CRM system
• C) Opportunity management CRM system
• D) Sales force automation CRM system

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Definitions:

Liability

A financial obligation or amount owed by a business or individual to others, which must be settled in the future.

Goodwill

An intangible asset that arises when a business is purchased for more than the fair value of its net identifiable assets.

Acquisition

The process by which a company purchases most or all of another company's shares or assets, in order to take control or ownership of that company.

Fair Value

The cost expected to be received for an asset sale or to be paid for transferring a liability during a well-organized interaction between market actors as of the valuation moment.