What Discovers Optimal Sales Channels by Selecting the Right Partners

question 18

Multiple Choice

What discovers optimal sales channels by selecting the right partners and identifying mutual customers?

• A) Supplier relationship management
• B) Partner relationship management
• C) Employee relationship management
• D) All of these

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Definitions:

Product Extension Strategy

A market strategy where a company introduces new products into the market that are similar or related to its existing product line.

Product Invention

The process of creating a new product or improving an existing one that offers new or additional benefits to the customer.

Peking-Duck Sauce

A traditional Chinese sauce used primarily with Peking duck, made from fermented soy beans, spices, and sometimes sweetened with sugar.

Product Integration

Embedding a branded product into media content, such as a film or television show, often as a form of advertising.