Affinity Analysis Is a Technique Used to Divide Information Sets

question 49

True/False

Affinity analysis is a technique used to divide information sets into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible.

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Definitions:

Psychographic Characteristics

Attributes relating to the personality, values, attitudes, interests, or lifestyles of individuals or groups, used especially for market segmentation.

Audience Members

Individuals who actively listen, watch, or engage with a presentation, performance, or broadcast.

Intrinsic Motivators

Internal factors, such as personal interest or satisfaction, that drive individuals to perform tasks.

Extrinsic Motivators

External factors that encourage people to perform particular actions, including rewards or punishments.