What Is Big Data

question 102

Multiple Choice

What is big data?

• A) A collection of large, complex data sets, including structured and unstructured data, that cannot be analyzed using traditional database methods and tools
• B) Processes and manages algorithms across many machines in a computing environment
• C) Focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization
• D) Extracts knowledge from data by performing statistical analysis, data mining, and advanced analytics on big data to identify trends, market changes, and other relevant information

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Definitions:

Positioning

The process of establishing and maintaining a certain perception of a product or brand in the minds of consumers, relative to competing brands.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Profitability Numbers

Financial metrics used to assess the degree to which a company generates profit from its operations.