Cosmeticon, a U

question 69

Multiple Choice

Cosmeticon, a U.S.-based firm, has recently started exporting cosmetics to India. Cosmeticon has introduced a new range of mineral-based makeup products for the first time in the Indian market. As Cosmeticon has no competitors in this segment of the Indian cosmetics market, it has set a very high price for its products in order to reach the premium, price insensitive segment of the market. This is an example of

• A) penetration pricing policy.
• B) psychological pricing policy.
• C) bundling.
• D) price skimming.
• E) cost-based pricing policy.

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Definitions:

Schizophrenia

A severe mental disorder characterized by disturbances in thought processes, perceptions, emotional responsiveness, and social interactions.

Post-Traumatic Stress Disorder

A psychiatric disorder that occurs after seeing or going through a frightening ordeal, marked by persistent flashbacks, traumatic nightmares, and high levels of anxiety.

Acute Stress Disorder

Acute Stress Disorder is a mental health condition characterized by the development of severe anxiety, dissociation, and other symptoms that occur within a month after exposure to a traumatic event.

Anxiety

A feeling of worry, nervousness, or unease, often about an impending event or something with an uncertain outcome.