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How Does Cultural Diversity Influence the IMC Process? Give Examples

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How does cultural diversity influence the IMC process? Give examples.


Definitions:

Affinity Impulse

The spontaneous preference or attraction toward a person, object, or activity due to perceived similarities or emotional connections.

Motivated

Having a strong desire or willingness to do something, often driven by internal or external factors.

Personal Utility

The subjective value or satisfaction a person derives from using a product or service, based on personal preferences and needs.

Validation

The act of confirming or endorsing something as accurate, valuable, or worthy of recognition.

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