Bragster Bar, a Brand of Energy Bars in Canada, Sells

question 14

Multiple Choice

Bragster Bar, a brand of energy bars in Canada, sells its bars singly or in packs of two in South Asian markets instead of their regular multiple-item packaging that contains 10 or 20 bars. What requirement of the local market most likely influenced Bragster Bar's packaging decision?

• A) legal
• B) political
• C) economic
• D) technological
• E) cultural

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Definitions:

International Commerce

The exchange of goods and services between countries around the world.

Horizontal Price-fixing

An illegal agreement between competitors to set prices at a certain level, rather than allowing them to be determined by market forces.

Antitrust Legislation

Laws designed to protect consumers and ensure fair competition in the marketplace by regulating anti-competitive conduct and monopolies.

Lawful

That which is permitted by law; adhering to legal statutes and regulations.