Which Mode of Foreign Market Entry Requires the Most Amount

question 57

Multiple Choice

Which mode of foreign market entry requires the most amount of equity and therefore creates the greatest risk?

• A) exporting
• B) joint venture
• C) contractual agreement
• D) strategic alliance
• E) direct foreign investment

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Definitions:

Successful

Characterized by achieving desired aims or attaining prosperity.

Wisdom of Crowds

The concept that large groups of people are collectively smarter in some respects than individuals or small groups, especially in terms of problem-solving, decision-making, or predicting outcomes.

Viral Marketing

A marketing strategy that encourages individuals to share a marketing message to others, creating potential for exponential growth in the message's exposure and influence.

Media Multiplexity

The theory that relationships are maintained over various forms of media, and the strength of these relationships can be measured by the number of media platforms used.