What Question Should a Marketing Researcher Ask When Trying to Establish

question 50

Multiple Choice

What question should a marketing researcher ask when trying to establish the reliability of secondary data sources in the international arena?

• A) How much do the data cost?
• B) What language is used in the parent country?
• C) How long did it take to complete the survey in question?
• D) Who collected the data?
• E) What type of survey was used during the data collection process?

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Definitions:

Penalties

Financial or other forms of punishment applied for violation of rules, laws, or contracts.

Critical Path

The series of tasks in a project schedule that must be finished as planned for the project to conclude by its intended deadline.

Variance

A measure of the dispersion or spread in a set of data points, indicating how much the numbers in the dataset differ from the mean.