Examlex
What form of climate change mitigation is illustrated in the text's description of action by Michael Bloomberg?
Pulsing Advertising Schedule
A marketing strategy that alternates between periods of very heavy advertising and periods of no advertising to keep the brand in the consumer's mind.
Sales Promotions
Special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays.
Contest
A brand-sponsored competition that requires some form of skill or effort.
Sweepstakes
A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.
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