What Will Make the Product Testing and Test Marketing Stage

question 59

Multiple Choice

What will make the product testing and test marketing stage challenging for an online product such as ComicalYou?

• A) Putting a software service on a Web site is very expensive.
• B) Consumers are reluctant to try out new forms of social media.
• C) Research and development is expensive, and many new products fail.
• D) If word about the service spreads quickly, it will be difficult to confine the testing to a limited market.
• E) If users in the test market are dissatisfied, it will be difficult to change the product after it is online.

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Definitions:

Anxiety Disorders

A group of mental health disorders characterized by significant feelings of anxiety and fear, impacting an individual's ability to lead a normal life.

Hypervigilance

Describes an enhanced state of sensory sensitivity accompanied by an exaggerated intensity of behaviors whose purpose is to detect threats.

Observational Learning

A learning process where individuals acquire new behaviors, skills, or attitudes through watching others.

Electric Shock

A sudden discharge of electricity through a part of the body, causing injury or physiological disruption.