Which Social Marketing Term Is Used to Describe an Intervention

question 1

Multiple Choice

Which social marketing term is used to describe an intervention that considers what will motivate people to engage in the intervention and offers them something beneficial in return?

• A) Behaviour change intervention
• B) Market segment intervention
• C) Target intervention
• D) Exchange intervention
• E) A nurse who facilitates a support group for teens who have survived sexual abuse

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Definitions:

Midpoint Formula

A method used in geometry and economics to find the midpoint or the average of two points on a line segment.

Consumer Expenditure

The total amount spent by consumers on goods and services in a given period.

Total Revenue

The overall amount of money generated from the sale of goods and services before any expenses are subtracted.

Inelastic

Describes a situation where the quantity demanded or supplied changes by a smaller percentage than the percentage change in price.