Adrienne Noticed That Sharing a Message About a New Louis

question 153

Multiple Choice

Adrienne noticed that sharing a message about a new Louis Vuitton fashion show with her friends allowed her to see some of the new fashions before the show took place. This type of content seeding is an example of:

• A)a value-added incentive.
• B)a financial incentive.
• C)creating a brand advocate.
• D)a contest.

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Definitions:

External Motivation

Motivation that is driven by external rewards or pressures rather than personal desire or interest.

Late Majority

A category of individuals in the diffusion of innovation theory who adopt new products, ideas, or technologies after the average member of a society.

Wait and See Attitude

A cautious approach where decisions or actions are delayed until there is more clarity or information available.

Laggards

In the context of the diffusion of innovations, laggards are individuals or entities that are slow to adopt new technology, ideas, or practices. They typically have an aversion to change and may only adopt an innovation after it has been tried and proven by the majority.