Hidden Charges, Difficulty Checking Out, and Requiring Customers to Register

question 193

True/False

Hidden charges, difficulty checking out, and requiring customers to register at an e-commerce site are common causes of shopping cart abandonment.

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Definitions:

Opportunity Costs

The cost of opting for one choice over another, representing the benefits missed out on when choosing one alternative over another.

Taxes

Compulsory financial charges or levies imposed by a government on individuals, corporations, and transactions to fund public expenditures.

Capital Investment

Funds invested in a business or project with the expectation of generating income or profit over the long term.

Sunk Costs

Expenses that have already been incurred and cannot be recovered or refunded.