Joey Is Trying to Buy a Toy for His Child

question 96

Multiple Choice

Joey is trying to buy a toy for his child. He discovers a website that makes it easy to find the item he wants. That means the site displays:

• A)an email component.
• B)a financial incentive.
• C)a customer-centric design.
• D)a mobile-optimized design.

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Definitions:

Product Awareness

The extent to which potential customers recognize or are familiar with a product or brand.

Attitude

A person's feelings, beliefs, and behaviors toward a particular object, person, thing, or event, often guiding their choices and actions.

Lasting Evaluation

Refers to the ongoing process of assessing the long-term effects and outcomes of a product, service, or policy.

Heuristics

Rules of thumb or mental shortcuts that simplify decision-making processes.