Digital Strategies That Are Being Used by Brands Today Include

question 188

Multiple Choice

Digital strategies that are being used by brands today include EACH of the following except:

• A)direct response marketing.
• B)location-based advertising.
• C)content marketing.
• D)interactive marketing.

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Definitions:

Organizational Politics

The complex social interactions, strategies, and power plays individuals use within organizations to gain advantage or achieve specific goals.

Insufficient Authority

A situation where an individual does not possess enough power or control to effectively execute decisions or enforce rules.

Uncompensated Work Time

Periods where individuals perform work-related tasks without receiving financial compensation or benefits.

Great Man Theory

A leadership theory which postulates that leaders are born with inherent traits, and these traits are responsible for their power and success.