Using a Popular Song in an Advertisement

question 190

Multiple Choice

Using a popular song in an advertisement:

• A)does not have as much of an effect as writing a new tune.
• B)transfers the emotional affinity for the song to the product.
• C)creates brand parity.
• D)interferes with brand recall ability.

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Definitions:

Environmental Stimuli

External factors or conditions that can elicit responses from an organism or influence its behavior.

Wear and Tear

The damage or deterioration caused by regular use or aging.

Circadian Rhythm

An innate process that governs the rhythm of sleep and wakefulness, repeating about every 24 hours.

Biorhythm

Theoretical cycles believed to affect various physical, emotional, and intellectual conditions in humans.