Multiplying a Vehicle's Rating Times Opportunities to See for an Advertisement

question 80

Multiple Choice

Multiplying a vehicle's rating times opportunities to see for an advertisement calculates the:

• A)cost per thousand.
• B)gross rating points.
• C)cost per rating point.
• D)frequency.

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Definitions:

General Anesthesia

A medically induced state of unconsciousness accompanied by a loss of protective reflexes, used during surgical procedures.

Airway Obstruction

Any blockage of the air passages that prevents normal breathing, which can be partial or complete.

Sleep Deprivation

The condition of not obtaining sufficient sleep, which can negatively affect physical and mental health.

Excessive Daytime Sleepiness

A condition characterized by persistent sleepiness and often an inability to stay awake during the day, even after adequate nighttime sleep.