If an Advertisement Costs $200,000, the Number of Viewers Is

question 175

Multiple Choice

If an advertisement costs $200,000, the number of viewers is 2,000,000, and the rating is 2.0, then the cost per rating point is:

• A)$100.
• B)$1,000.
• C)$10,000.
• D)$100,000.

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Definitions:

Behaviour Genetics

The study of the role of genetic and environmental influences on behaviors.

Eating Disorders

Mental disorders characterized by abnormal or disturbed eating habits, which can include anorexia nervosa, bulimia nervosa, and binge-eating disorder.

Evolutionary Psychology

A branch of psychology focusing on the role of evolutionary processes in shaping human behavior and mental processes.

Hypothalamus

A region of the brain below the thalamus; it coordinates both the autonomic nervous system and the activity of the pituitary, controlling body temperature, thirst, hunger, and other homeostatic systems.