The Media Budget Schedule That Maintains Some Minimal Level of Advertising

question 172

Multiple Choice

The media budget schedule that maintains some minimal level of advertising at all times during the year, but increases advertising at periodic intervals is:

• A)continuous.
• B)gross impressions.
• C)pulsating.
• D)flighting, or discontinuous.

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Definitions:

Writing Skills

The ability to express ideas clearly and effectively in written form.

Concrete and Specific Language

The use of clear, precise, and detailed words and phrases that help create vivid and exact images or understandings in the reader’s mind.

Evidence

A collection of facts or information indicating whether a belief or proposition is true or valid.

Concise

Expressing or covering much in few words; brief and to the point.