Recency Theory Suggests a Person Must See an Advertisement a Minimum

question 121

True/False

Recency theory suggests a person must see an advertisement a minimum of three times before it can have an effect.

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Definitions:

Expanded Financial Capacity

An increase in a company or organization’s ability to secure funding or generate financial resources.

Limited Liability

A legal status where a person's financial liability is limited to a fixed sum, most commonly the value of a person's investment in a company or partnership.

Franchising Agreement

A legal contract between a franchisor and franchisee, outlining the rights, responsibilities, and terms for operating a franchise.

Franchisor

A company or individual that grants the right to operate a business under their brand and system to a franchisee.