Effective Frequency Is the Number of Times a Target Audience

question 124

True/False

Effective frequency is the number of times a target audience must be exposed to a message to achieve a specific objective.

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Definitions:

GMAT Scores

Standardized test scores used as a part of the admissions process for graduate management programs like MBA.

Significance Level

A threshold used in statistical hypothesis testing, representing the probability of falsely rejecting the null hypothesis (a type I error).

Equal Variances

An assumption in certain statistical tests that the variances in different groups or samples being compared are the same.

TV News Viewing Habits

Patterns or tendencies in how individuals consume news programming on television, which may vary based on demographics, time, and preferences.