If the Objective of an Advertising Campaign for JD Bank

question 33

True/False

If the objective of an advertising campaign for JD Bank is to increase brand recall, then reach is more important than frequency.

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Definitions:

Functional Magnetic Resonance Imaging

A neuroimaging procedure that measures brain activity by detecting changes associated with blood flow.

Positron Emission Tomography

A functional imaging technique that uses radioactive substances to visualize and measure changes in metabolic processes, and in other physiological activities including blood flow, regional chemical composition, and absorption.

Neurofeedback

a type of biofeedback that focuses on providing real-time feedback on brainwave activity to train the brain for better function.

Shaping

A method of teaching new behaviors by rewarding closer and closer approximations to the desired behavior.