Music Is Effective at Gaining a Viewer's Attention

question 135

Multiple Choice

Music is effective at gaining a viewer's attention:

• A)but often interferes with the person's ability to retain the information in the ad.
• B)but interferes with brand and product recall.
• C)and increases the retention of information in the ad.
• D)and increasing the viewer's propensity to action.

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Definitions:

Supremacy of Parliament

The legal principle that the laws and statutes passed by a country's parliament are supreme and cannot be overridden by any other body.

Section 33

Often referred to as the "notwithstanding clause," it allows Canadian federal or provincial governments to pass laws that temporarily override certain sections of the Charter of Rights and Freedoms.

Charter of Rights

A legal document or piece of legislation that outlines and guarantees the fundamental rights and freedoms of the citizens it applies to.

Inferior Bodies

Subordinate or lower-level organizations or structures within a larger system or organization.